GP Radio: Interview With Michael Braungart and Smart Technologies
Tuesday, October 30th, 2007
You know, when you run your own podcast, you always hope for the big interview, the one that will make all the hard work you do worthwhile. If I was running a sportscast, it would be an interview with Wayne Gretzky. If this was a podcast covering the doings of the Royal Family, an interview with Prince Harry would not be amiss.
On GreenerPolitics, I scored my dream interview, a chat with Michael Braungart, co-author of Cradle to Cradle: Remaking the Way We Make Things. We talk about waste, the politics of protest, and the need to celebrate human ingenuity.
And speaking of ingenuity, we talk with Nancy Knowlton and David Martin, the co-founders of Smart Technologies, though you might know them better for their invention of the digital-interactive whiteboard.
You know, the one that hooks up to your computer and enables you to communicate verbaly and with pictures in real time.
We talk about how technology fosters creativity and innovation and we talk about what’s coming up for these fast-paced innovators who make their home in Calgary, Alberta, Canada.
One of the nice things you can do when you run your own website is that you can tell people about the cool friends you know. One of the coolest for me is Jan Triska: painter, thinker, poet and, judging from what he does to himself in triathlons, Death Races, birkebiners, a masochist.
When I visit Ottawa, Canada, I have always crashed at his place. We frequently go out for long bike rides along the Ottawa river and swim at Britannia beach. After a particularly challenging time of doing politics, it’s great to be able to get this kind of exercise.
We then toasted with a no-label (and rather vile-tasting) mescal all the things that were destined to be left behind in the 1900’s (with good riddance): the Inquisition, despotism, the topsey tail, foot-binding, and so on. Needless to say, we got violently ill to the point of experiencing hallucinations, but there is no one on this planet who could make getting violently ill a relatively pleasant experience.
When it comes to being Greener, if you’re not on the cutting edge of technology and innovation, then you might miss the boat. For example, I thought I knew everything there was to know about material efficiency, cradle to cradle manufacturing – all that stuff. And then in waltzes in Tim Antoniuk with a revolutionary idea: if we can maximize the desireability of the objects we use, then we will reduce the chances of throwing it away.
Fuller was concerned about sustainability and about human survival under the existing socio-economic system, yet optimistic about humanity’s future. Defining wealth in terms of knowledge, as the “technological ability to protect, nurture, support, and accommodate all growth needs of life”, his analysis of the condition of “Spaceship Earth” led him to conclude that at a certain point in the 1970s humanity had crossed an unprecedented watershed.